For any business operating in the digital realm, relying on digital marketing tools is crucial. These tools encompass various aspects, including SEO, content development, social media, and internet-focused business strategies.

 In this article, we’ll introduce you to some of the top digital marketing tools that can significantly assist you in implementing a marketing strategy to elevate your brand. Many of these tools offer valuable features for improving your conversations, providing design tips for your advertisements, and much more.

Brevo

Brevo is a video conferencing website platform that offers both free and paid memberships, with a cost of approximately €19/$25 USD. It provides a range of services, including:

• Marketing platform.
• Chat functionality.
• Sales CRM.
• Transactional emails tailored to your company’s specific needs.

One of its standout features is personalization, allowing you to customize your ad campaigns for popular social networks like WhatsApp, Facebook, SMS, and emails.

This customization is invaluable for optimizing ad content for a specific target audience, automating tasks, analyzing user behavior, creating landing pages, and more.

HubSpot

HubSpot is another top digital marketing tool that focuses on resolving issues related to sales, marketing, and customer service.

It places a strong emphasis on digital marketing and operates in a manner similar to the previously mentioned platform. However, the key difference lies in the number of emails each platform allows you to send and their market value.

Brevo permits a minimum of 9,000 emails per month, whereas HubSpot provides approximately 2,000 monthly emails for your digital business plan.

Ahrefs

Ahrefs earns its place in the top digital marketing tools list for its free functions, offering some options to help you initiate your venture effectively. However, it also offers a comprehensive plan with a monthly fee of €89.

Access to all the content on this platform can be instrumental in improving your content’s search engine ranking and conducting thorough research on the best keywords for your projects, ultimately driving user traffic to your website.

Ahrefs offers features like monitoring user behavior and identifying the most relevant keywords used by your competitors, which is crucial for achieving higher search engine visibility.

Google Analytics

Now, let’s discuss Google Analytics, a digital marketing tool specialized in monitoring user behavior on websites. Its primary purpose is to help you optimize your content based on data collected from user interactions.

Google Analytics provides in-depth analysis of user traffic, identifies the sources of visitors, and determines which posts are the most viewed. This tool is widely used for evaluating content marketing strategies and facilitating adjustments based on user behavior.

If you’re interested in creating your website and want it to perform well, we recommend using WordPress. It offers a free version that provides excellent options for building your website or digital store from scratch.

Additionally, there’s a €4 plan that provides open-source software for creating platforms without requiring extensive programming skills.

Canva

Canva is a design platform that serves as a tool to optimize advertising campaigns, making them informative and appealing to the target audience. It offers the convenience of creating designs from scratch, with various formats, extraordinary backgrounds, shapes for creating infographics, and social media posts.

It is valid to place it in the top digital marketing tools, as it has optimized the content of many companies, stimulating the ability to design and create something unique that attracts customers.

With access to all these templates, it’s possible to create fantastic advertising campaigns to increase the number of followers on your social media platforms, leading to user engagement and conversion into leads.

Transform your company’s image and convey your message effectively through the myriad of options available to you.

Google Search Console

Google Search Console is one of the free tools that offers comprehensive insights into your website’s performance in Google search. By adding your article’s title, it thoroughly examines the number of clicks, topics, and identifies the most influential keywords on your website.

Collecting such data can help you position your products in Google search and determine the appropriate digital marketing strategy for your website.

Slack

Slack has earned its place among the top digital marketing tools because it offers a free plan and several paid versions with various features that significantly enhance your digital work efficiency, starting at €6.75 per month.

Slack’s primary function is to facilitate interaction with your users, employees, and the ability to participate in public or private channels if needed. It also allows for discussions related to the most searched keywords in Google and user comments, particularly those from users interested in your products.

Mailchimp

Mailchimp makes it to the top digital marketing tools list due to its email marketing service, CRM capabilities in the digital commerce world, and content planning features.

Mailchimp offers a free plan with essential options to help you get started. Additionally, it provides a paid package at a monthly cost of €12.41/$13 USD, and these pricing tiers depend on the number of contacts you have.

If you exceed 500 contacts and have the capacity to send around 1,000 emails, you’ll be required to switch to a paid plan.