There are numerous advantages of mobile marketing and knowing how to employ it in your company falls under your responsibility as a manager or professional in charge. Discover everything you need to know about mobile marketing and how to enhance it in this article.
What is mobile marketing?
Mobile marketing (or mobile advertising) encompasses all marketing actions designed for use on mobile devices.
Moreover, the advantages of mobile marketing enable you to conduct high-quality work, and some of the best mobile marketing campaigns integrate various media, including offline channels, making its use more versatile.
Importance of mobile marketing
In the present era, mobile phones are part of daily routines. Therefore, nothing is more useful to give your business more visibility than implementing mobile marketing.
Every day, the marketing world places more importance on mobile device advertising. Hence, every campaign should consider this medium as one of the strongest for promoting your brand.
5 reasons to implement mobile marketing
Here are some statistics:
- 80% of internet users access it through a Smartphone.
- 48% of potential customers research their purchases via their mobile devices.
- 40% of searches conducted on mobile phones are for local businesses.
- 88% of people searching for a local business via their mobile device either call or visit it within the next 24 hours.
- There has been a 180% increase in email usage over the last three years.
Where and when to use mobile marketing?
The digital environment is highly dynamic, so you must be aware of your strategy’s metrics to see what adaptations need to be made. Regular adjustments according to your results are always necessary.
One of the great advantages of mobile marketing is that its sales can be made through different phases. Therefore, we have a powerful tool here that is easily accessible and spans various stages. Your results will depend on what you aim to achieve.
Advantages of Mobile Marketing for your marketing strategy
- You are always available to your customers.
- It allows direct and immediate communication with your target audience.
- Targeting your audience becomes faster.
- With a good database, personalization becomes more effective.
- Generates interaction and dialogue.
- Costs less than mass marketing and provides a better return on investment.
- Allows you to determine the user’s location and provide timely information.
- Its effectiveness is easily measurable.
- High reach and potential to go viral.
How to use SEM networks to enhance mobile marketing?
There are many tools currently available that can assist in mobile marketing, with the following standing out.
Facebook Ads: Presently, Facebook remains the king of social networks, with an increasing number of users daily. Therefore, you’ll have more chances of contact, sales, and other interactions.
Instagram Ads: Being a unique competitor to Facebook and owned by the same creator, Mark Zuckerberg, it’s a great platform to showcase your services and products, especially if you utilize tags to reach more users organically.
Twitter Ads: Now known as X ADS, though we know little about current results, Twitter was a good tool for promoting products and services in just a few characters.
Undoubtedly, all social networks have their advantages in finding clients, organic users, sales, referrals, and more. Leverage them to your advantage! SEM comes with an investment cost, but SEO is entirely free and will always be available to anyone interested.
Considerations for mobile marketing
- Have a clear goal and target audience, which is crucial to achieving the desired results.
- Analyze market trends and your competition.
- Analysis is crucial for gaining insights into what others are doing. Good monitoring of the competition can not only give you new ideas but also help you better understand the audience they wish to reach.
Research the most common mobile-related searches related to your brand
There is currently a wide range of metrics and systems to analyze actions, so take advantage of them.
Perform search engine optimization
Bear in mind that it’s important for your content to be easily consumed on tablets and cellphones. One of the advantages of mobile marketing is that it’s easier to read short texts on these devices than lengthy guides, so consider this when creating your material.
Ensure that your website has a responsive design.
In addition to adapting your website, you must adjust all your promotional materials. Otherwise, all your efforts might be in vain.
If you take the trouble to create it, make it useful for the user, only then will they continue using it for an extended period.
Don’t forget to optimize your emails for easy reading on mobile device screens.
Create clear and concise calls to action (CTAs).
Being concise at this point is crucial, as understanding your customer’s needs will ensure the success of your business.
Monitor your campaigns
Use metrics to discover how to conduct your campaigns. In case there’s anything you need to change or to create future strategies, it will be of no use to create a campaign that doesn’t capture the market needed for your business; it would be a waste of time and money.
Thanks to technological advancements and the internet, we have access to a wide range of highly useful resources when starting